Case studies for grounded teams
Motion, Shoelace, and HelloHost highlight hands-on work shipping sales + marketing systems, workflow automations, and internal tools with clarity—no fluff.
Built scalable GTM systems that enabled personalized outbound and onboarding at scale—unlocking revenue growth without increasing headcount.
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Designed personalized prospecting and landing page systems at scale
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Reduced outbound effort from months of manual work to hours
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Improved activation, demos booked, and revenue efficiency
Result: Faster time-to-value, higher engagement, and GTM systems that compound.
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Built high-leverage internal systems that transformed an early SaaS into a scalable, tech-enabled agency—allowing each account manager to manage 100+ clients instead of the industry standard 10–15.
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Automated onboarding, ad setup, and campaign launches
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Reduced ad launch time from 15 minutes to ~1 minute
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Enabled sustainable scale without increasing headcount
Result: High-leverage automation enabled a SaaS-turned-agency to scale profitably, allowing each account manager to handle 100+ clients without increasing headcount.
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Built the core back-end system behind a conversational AI product and took it from idea to live beta users in under six weeks—unblocking a critical conference demo and early customer onboarding.
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Architected the back end end-to-end, including booking platform integrations.
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Supported onboarding of multiple hosts with multiple listings during beta.
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Delivered a handover-ready system so the team could keep shipping.
Result: The core back-end system was designed, built, and shipped end-to-end in under six weeks, taking the product from zero to real users in time for a make-or-break conference.
Read the full story →Workflow wins
Diagnosis bot for support tickets
Automatically reads each ticket, suggests what the issue might be, and routes it to the right team.
Reduced triage time and kept engineers focused on actual fixes.
Outbound personalization + adaptive landing pages
Automated campaigns that change messaging + hero content based on where the prospect comes from.
Campaigns feel bespoke even at scale and tie back to revenue teams.
Expense-forward parser → accounting upload
Forward invoices via email, parse the PDF, and push the data into accounting software automatically.
Saved operations hours each month and eliminated manual entry mistakes.